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Quote request
or “talk to an expert”
SEO and AI search for asphaltkingdom.com, billed only on the incremental leads and revenue our work produces above your baseline.
A performance-based partnership on the two engines that drive your business: qualified leads and ecommerce revenue from organic and AI search. Nothing is owed for activity.
Each side of your business earns its own way, matched to how it actually makes money.
A set fee for each marketing-qualified lead from organic or AI search, counted above baseline. Never raw form fills.
Five percent of incremental revenue above baseline, net of refunds and returns. Small enough to stay margin-safe on any order in the catalog.
A fee that only moves when your numbers move.
Bill on qualified leads, or you end up paying for newsletter signups.
Only the traffic our work drives. Each source is tagged the same way in your baseline and in the monthly measurement.
If we did not drive it, it does not enter the invoice. AI visits landing as referral or direct are counted by their source, not by the GA4 bucket.
A new, de-duplicated contact from organic or AI search who takes a high-intent action. Any one of these. The definition is the most important line in the agreement, so we set it precisely and agree to it up front.
or “talk to an expert”
high intent, every time
calendar confirmed
start or scale, with a phone number
product demo requested
from organic or AI search only
Excludes calculator email captures, blog and newsletter subscriptions, free resource downloads, existing customers, and duplicates. Spam and bot filtered. Valid contact information required.
A trailing 12-month, seasonally adjusted figure, set separately for qualified leads and for ecommerce revenue, and fixed for the life of the agreement. Everything we bill on is measured above it. It does not ratchet up as the work succeeds, since holding those gains against competitors is ongoing work in itself.
Because your site is mid-rebuild, the baseline locks and the performance clock starts once the rebuilt site is live and measuring cleanly. Neither side is rewarded for a rebuild bounce-back or penalized for a rebuild dip. After that, we only revisit the baseline for changes outside our work, like a market-wide shift or a product line you add or retire.
Set the inputs to your own figures and watch what the model costs at any level of performance. Nothing here is a quote.
Last non-direct click, the GA4 default. AI and LLM visits tagged by referrer so they count consistently. The exact same model applied to the baseline and to the monthly measurement, so the numbers are never in question. GA4 plus your backend order and lead data on a shared dashboard, reconciled monthly.
Because you only pay on results, the term carries no fixed cost. It simply gives the work a fair window to compound.
The baseline locks and the performance clock starts once the rebuilt site is stable and measuring cleanly.
A full, clean measurement window. Since you pay only on results, the commitment carries no fixed downside.
On measured results, with a quarterly true-up for returns and any disqualified leads.
With 30 days notice before any renewal to end or adjust it.
Your MQL baseline and current organic and AI lead volume, plus the value and close rate of a qualified lead, to set the fee per MQL.
Your ecommerce baseline: current organic and AI revenue per month, and confirmation your platform can expose organic and AI attributed orders.
Whether AK DASH subscription revenue is in scope.
Your analytics setup through the rebuild: GA4, cross-domain tracking across the store and the start, scale, and info properties, call tracking for phone-closed sales, and backend access.
The rebuild timeline, so we set the baseline lock and start date.
What a successful year looks like to you, so we aim the model at your target.